Hey there! I’m Luis, a senior UX designer with a passion for transforming complex ideas into simple, enjoyable digital experiences. With over 8 years of experience in fintech, insurance, and agency work, I specialize in interaction design, strategy, and building scalable systems. I truly believe in designing with empathy and love collaborating with teams to create products that resonate with the people using them. Let’s make something amazing together!

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Main Skills

User Centered Design

Design intuitive solutions rooted in real user needs, motivations, and behaviors. Apply research, usability testing, and validation to ensure relevance and clarity.

Interaction & Visual Design

Help bring user journeys to life by guiding teams from initial ideas to beautifully crafted interfaces.

Product Strategy

Identify and define UX opportunities that inform product strategy and guide prioritization based on user value and impact.

Portfolio

portfolio pieces #1

The Johnson Group

Corporate website that helps gather the latest information about the various companies that form The Johnson Group.

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portfolio pieces #2

Belk Bowl

Designed to help users with ticket purchasing questions, events information and information about the Belk Bowl in Charlotte.

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portfolio pieces #3

Legacy Union Charlotte

New Charlotte site that combines office towers and residential space with retail, dining and hospitality options.

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portfolio pieces #4

NC Wine

North Carolina Wine and Grape Council's new website designed to help consumers find wineries and wine-related events across the state.

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portfolio pieces #5

Velox

The latest addition to the product lineup of machine guarding solutions from Husky Rack & Wire.

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For more designs & development projects

Follow me on Behance or Github.